— HEADS Music is an indie record label, so my hands were able to stretch wide with Wyclef's projects. I worked on his J'ouvert EP and Carnival III release, designing cover art, creating decks, building social content, developing rollout strategies, and working with brand partners. Through this position I was able to create ideas with Spotify, Guinness, Sony, iHeartRadio, and more.
Agency: Heads Music
Creative Director /// summer 2017
— I used to work at Translation. It's Steve Stoute's ad agency. I was an analyst who did strategy work sometimes. I was asked to find out why the #StraightOutta meme was so successful. The turnaround was 24 hours. I came up with a trend trajectory sourcing the exact spikes of moments, followed by insight into those conversations. Stoute was impressed with the findings, so he had me to present them to the agency. Respect to Marcus Collins + Chaucer Barnes for The Cookbook.
Strategic Analyst /// summer 2015
— I’ve worked in social for a couple years now, seeing the trends rise and drop from the perspective of different agencies, platforms, and positions. The work shown here reflects my time with Columbia Records, building strategies, designing content and social headers, across GIF, video, image, and graphic media types.
Agency: Columbia Records
Content Creator /// Present
— The Group is a new take on advertising, serving as an extension for brands and agencies to partner on projects. Clients choose their creative + strategic teams + build real relationships through the work. I was commissioned to redesign the website experience for The Group, creating graphics and the overall layout to hone in on their values and take on this traditional industry.
Agency: NO MEDIA
Web Designer /// winter 2017
— I worked on the BBDO digital and account team to help bring the FedEx "Enchanted Forest" commercial to life. Through social listening I found a trend in interest for the TV spot theme song, so we integrated a downloadable easter egg into the Facebook app, which generated 1.5K downloads in the first month.
To maintain their values of sustainability, we created FedEx Power Couriers for SXSW 2012, which allowed festival-goers to plugin their phones for a quick charge. I reached out to Glympse, a tracking app, to create a branded map so SXSWers could find our power couriers in an interactive way. The average time-on-map lasted 4 minutes and 20 seconds, with over 900 views in 3 days.
Digital Strategist /// spring 2012
— outlet.fyi is a conduit to interdisciplinary creatives of color within culture. Their mission is to partner with emerging and established talent cross disciplines to conceive, produce, and promote projects that center their work and build community through shared social experiences catered to their membership. I was brought on to create the logo, branding, and app interface design and experience.
Agency: NO MEDIA
Designer /// Spring 2016